Web3 Marketing: How Decentralized Incentives Are Shaping Engagement
Where traditional advertising buys attention - through banners, pre-rolls, and targeting - Web3 marketing offers a different mechanism: compensating users directly for participation. Not just for watching an ad, but for purchasing, attending, contributing content, and referring friends. The token turns engagement from...
People rated the same slogans worse when told AI wrote them, a survey experiment found
Half the participants in an experiment were told three campaign slogans came from AI software, the other half that a marketing professional...
World Labs' Atlas rebuilds 3D scenes from phone clips, then shows angles never filmed
Shot composition stops being a decision made before the camera rolls: the scene gets filmed first, the angle and framing settled afterward....
Meta disables cameras on thousands of AI glasses with tampered recording lights
The new software spots a covered or destroyed light at any point in a recording, not just when filming starts. Drilling the...
An Australian university drops face-to-face teaching in two psychology subjects and puts a chatbot in its place
Macquarie University’s Virtual Peer now carries the weekly coursework in both subjects, and taking part in it is optional: marks come...