Blockchain games have traditionally struggled to capture mainstream attention. Still, Illuvium’s listing on the Epic Games Store, a PC gaming marketplace with 230 million users as of the end of 2022, could alter that trend.

The Epic Games Store, known for hosting blockbuster titles like Fortnite, is poised to feature Illuvium starting November 28, marking a major step for integrating blockchain-powered games into conventional gaming platforms.

Illuvium, an interoperable blockchain game developed by Illuvium Labs on the Ethereum-compatible Immutable X platform, will feature on Epic’s store starting November 28, after months of extensive background work to align with Epic Games Store’s strict requirements for legal compliance and system compatibility.

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Aware of the hurdles in achieving widespread adoption for blockchain games featuring NFTs, Illuvium has adapted its strategy to broaden its appeal. It’s an open-world RPG that uses NFTs and blockchain technology to provide a seamless cross-game experience. The game universe will feature three distinct game types: ‘Overworld,’ a 3D adventure where players can collect creatures called Illuvials; ‘Arena,’ a strategy game where players use those NFTs in battles; and ‘Zero,’ a city-building game available on both mobile and desktop.

“We utilize Blockchain to unify assets across our games, pioneering an interconnected blockchain game universe. Most in-game assets are NFTs, ensuring your ownership and freedom of use,” — Illuvium’s FAQ.

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“One of the most frustrating things about NFT games is the notion that you need a wallet and a ton of money just to try out the game. We have removed the need for wallets, and it’s free to play. We think this is the only way to get mainstream adoption,” — Illuvium co-founder Kieran Warwick (Source)

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Despite all the hurdles faced, Illuvium’s inclusion in the Epic Games Store stands as evidence of the game’s quality and the potential for blockchain games to coexist with traditional titles.

The Epic Games Store has proven to be friendly to games with NFTs with titles like Gods Unchained, Raini: The Lords of Light, and Blankos Block Party. In contrast, Steam enforces stricter regulations against blockchain games. However, some game developers have found ways around these restrictions.

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Illuvium’s token, ILV, has surged by 81.7% in the past 14 days, as per Coingecko data, and has doubled in price since the beginning of the year, marking a 130% increase. Responding to the growing interest and trading volume in ILV, Binance has listed ILV perpetual futures contracts.

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Other major publishers like Electronic Arts, Sega, and Ubisoft are showing a growing interest in blockchain gaming and NFT. EA intends to integrate NFTs into EA Sports games by partnering with Nike’s Swoosh platform. Sega has licensed IP for third-party blockchain games. Meanwhile, Ubisoft has already experimented with free NFT drops in its Ghost Recon Breakpoint game.

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